An Interactive Art and Fashion Exhibition
Curated by Cecilia Dean and David Colman
October 2–4, 2015
MOVE! Is an interactive exhibition that celebrates art and fashion, curated by Visionaire co-founder Cecilia Dean and writer David Colman. MOVE! marries artists from various disciplines, including visual art, performance and dance, with noted fashion designers to create one-of-a-kind experiences encouraging public participation. The exhibition, produced in partnership with Josh Wood Productions, features seven artist/designer collaborations including Ryan McNamara & Diane Von Furstenberg, Rob Pruitt & Proenza Schouler, and Olaf Breuning & Cynthia Rowley.
MOVE! begins in the iconic Winter Garden at Brookfield Place New York, the newly opened luxury/lifestyle destination in Lower Manhattan. The seven conceptual collaborations, known as “movements,” will continue throughout the waterfront property over the course of the three days. Participants can put on a Diane Von Furstenberg wrap dress and get a make-over, live out their red-carpet fantasies, or become a real-life supermodel on Proenza Schouler’s green-screen runway.
Dean and Colman conceived the movements to represent a new and engaging model of participatory art installations. As longtime chroniclers of art, fashion and culture, the pair bring their passions to life through the presentation of MOVE!, bridging art and fashion in a groundbreaking way.
"One of the important things about MOVE! is that we never call our movements just ‘art’ or ‘fashion,’ because those words can suggest exclusivity to some people . It’s just engaging and unique and fun and cool – and here for everyone,” said Dean.
“We love that everyone can experience MOVE! without feeling like they have to see it labeled a certain way,” adds Colman. “And at the same time, it’s conceptually provocative and layered enough to keep you thinking about it for days afterward.”
MOVE! was first produced in 2010 at MoMA-PS1 and again in 2013 in São Paulo, Brazil, both to tremendous attendance and acclaim.
Debra Simon, vice president and artistic director of Arts Brookfield, noted, “We are thrilled to be working with Cecilia, David and the world-class designers and artists committed to this project. MOVE! showcases unique collaborations between art, fashion and retail and positions Brookfield Place as a best-in-class destination.”
For 2015, the duo has re-envisioned the MOVE! exhibition with imaginative movements created by collaborative teams of artists and designers including; Rob Pruitt & Proenza Schouler, Ryan McNamara & Diane Von Furstenberg, Olaf Breuning & Cynthia Rowley; Kate Gilmore & Italo Zucchelli for Calvin Klein Collection; James Kaliardos & Cos Bar featuring Yves Saint Laurent Beauty products; Elana Langer & Le District; and another exciting pairing to be announced over the coming weeks.
LOOKS
Artist: Rob Pruitt / Designer: Proenza Schouler
Participants are directed to strut down a long, green-screen runway. Then, upon exiting, they are able to watch themselves (via a time-delay video link) superimposed into one of the most fabulous runway shows in the world, elevating them into the fantasy realm of supermodeldom — all from the solitary, remote safety of a green-screen studio.
POSE
Designer: Artist: Ryan McNamara / Diane Von Furstenberg
Participants put on a Diane Von Furstenberg wrap dress and are given a quick make-over. Then, McNamara photographs them in methodical, precise poses. The photos are instantaneously edited and digitally silhouetted to create an intricate, repetitive textile pattern. Participants can then actually purchase a DVF wrap dress (via printallover.me) made from the same textile bearing their pattern, taking the concept of selfie-absorption to a new and kaleidoscopic level.
SPLATTER
Artist: Olaf Breuning/ Designer: Cynthia Rowley
An engaging enquiry on the difference between artwork and frock, “Splatter” also puts the participant in the role of the creator, carnival-style. It starts with a great white wall of canvas adorned with zippers; in front of this wall is a vast scaffold lined with cups of paint. Participants are given five balls each; whoever successfully knocks three paint cups over (and onto the canvas) gets a prize — one of the “artworks,” made from the canvas when it is taken down and cut up. (Courtesy of the zipper, it can also be worn as a garment.)
A STAR IS BORN
Artist: Kate Gilmore / Designer: Italo Zucchelli for Calvin Klein Collection
Designed to draw the average person into the fantasy realm of red-carpet premieres, awards shows, state dinners and court receptions, “A Star is Born” plays with feminine dreams of glory as imagined on the covers of romance novels. Participants are escorted by two handsome male models down a luxurious red carpet that descends down the Winter Garden’s grand marble staircase and into its iconic grove of palm trees. At the end await the paparazzi to crystallize and capture the moment for eternity.
CROSSOVER
Artist: James Kaliardos / Designer: Cos Bar featuring Yves Saint Laurent Beauty products
Participants have the unique opportunity to have their gender flawlessly transformed by a world-renowned makeup artist and his team. As participants are transformed from female to male or male to female, the makeup artists wear mini-cameras on their heads to capture the action from their perspectives. Videos are live-streamed onto a screen for everyone to watch, along with self-portraits taken after the transformation. The photos are projected for viewers to see and uploaded onto the Brookfield Place website.
DANCE DEAL
Artist: Elana Langer / Collaborator: Pastry Chef Andrea Hidano, Le District
A radical new way to connect the expression of positive energy, the quotidian realm of commerce, and a crazy little thing called dance. Elana Langer’s “Dance Deal” reminds us that positive movement carries a concrete value. Throughout the 3 day event, guests can exchange dance skills for delectable macarons from her collaborating Pastry Chef Andrea Hidano at the high-end French food destination, Le District. This work turns people into performers with every bite. Dance Deal is simple: Do the Dance, Get the Deal.
ABOUT ARTS BROOKFIELD
Arts Brookfield presents exciting, world-class cultural experiences to hundreds of thousands of people for free each year in both indoor and outdoor public spaces at Brookfield’s premier office properties in New York, Los Angeles, Denver, Houston, Toronto, Perth and Sydney. From concerts, theater and dance to film screenings and art exhibitions, Arts Brookfield brings public spaces to life through art.
MOVE! at Brookfield Place
October 2–4, 2015
230 VESEY STREET, NYC