March 9 – 19, 2013
MOVE!, a new kind of art and fashion event, takes place in São Paulo, Brazil, at SESC’s new flagship arts center in Belenzinho. Merging fashion, dance, visual art, performance art and theater, MOVE!’s collaborative “movements” represent a new model of installation / performance / participation and takes the idea of the artist / designer collision to a new level.
Originally conceived and produced for The Museum of Modern Art’s MoMA PS1 in New York City, the inaugural MOVE! was organized by Visionaire’s Co-Founder Cecilia Dean and noted art/fashion editor and writer David Colman in 2010. Dean and Colman, in conjunction with Brazil-based fashion and arts consultant Antonio Haslauer, have now re-envisioned MOVE! for SESC with a crop of eight movements created by world-renowned artists and fashion designers from both Brazil and abroad.
KALOS BY VIK MUNIZ & FRANCISCO COSTA FOR CALVIN KLEIN
Artist Vik Muniz and fashion designer Francisco Costa for Calvin Klein Collection collaborate on an aquatic performance in the magnificent swimming pool of SESC Belenzinho. Synchronized swimmers from the Brazilian Olympic team combine movement, color and shapes in a dance performed live in the water. This performance is fed live onto a gigantic screen using kaleidoscopic visual effects software, mixed live, that brings dance, fashion and art together – and then apart, and then together - in a dynamic, intoxicating pulsating geometric progression.
LOOKS BY ROB PRUITT & MARC JACOBS
This collaboration is a virtual runway created by the New York artist Rob Pruitt and the famed fashion designer Marc Jacobs. Participants walk down a green-screen walkway, giving their best supermodel strut. Then, via a delayed livestream video projected onto massive screens next door, attendees get to watch as they are superimposed into video footage of the actual Marc Jacobs runway show, becoming supermodels for a minute on the most-watched runway in the world.
SPLASH BY OLAF BREUNING & CYNTHIA ROWLEY
The collaboration of Swiss artist Olaf Breuning and New York fashion designer Cynthia Rowley allows viewers to watch as two bodies of work are created: a fashion collection and a photo series. Attendees put on tunics designed by Rowley. Then, while being photographed, they are doused with a bucket of paint. The result: a “line” of paint-spattered clothes and a “show” of action photographs.
LIGATURA BY MAURÍCIO IANÊS & ALEXANDRE HERCHCOVITCH
The interactive piece between the Brazilian performance artist Maurício Ianês and fashion designer Alexandre Herchcovitch has a quiet poignancy that reminds us of the effect that we have on each other and the effect that clothes can have as well. Ianês stands still, in silence, for the whole exhibition time, wearing a complete outfit designed and styled by Herchcovitch. Attendees are allowed to exchange one piece of their outfit for one piece of the artist’s outfit. The action continues even after Ianês is not wearing any of the original Herchcovitch pieces. The pieces can be exchanged even if the pieces that the visitors have chosen to leave with Ianês don’t fit him. Meanwhile, Herchcovitch, assisted by his mother, continuously sews new pieces for Ianês to wear/exchange in a work station equipped as a fully-functioning atelier.
POSE by RYAN MCNAMARA & DIANE VON FURSTENBERG OSKAR METSAVAHT FOR OSKLEN
Collaborating with iconic American fashion designer Diane Von Furstenberg and Brazilian fashion designer Oskar Metsavaht of Osklen, New York performance artist Ryan McNamara reverses the flow of fashion. Instead of putting patterns on people, he puts people into patterns. Every day, participants arrive at his studio. After dressing from a selection curated by the designers, they are given a quick make- over and then put on a wig. McNamara photographs the participant in methodical, precise poses. The photos are instantaneously edited and then cut out and pasted onto the wall to create an intricate repetitive pattern that grows and covers the studio more and more every day. All photos are shared online.
GRAFICOUTURE by BANZAI STUDIO & PEDRO LOURENÇO
The collaboration between São Paulo fashion designer, Pedro Lourenço and a select group of graffiti artists from the famed Brazilian Banzai Studio brings the street and the runway together in a vital way. First, attendees can watch noted graffiti artists paint large swaths of fabric with their designs. Then, that painted fabric is taken down, and attendees get a chance to learn how to cut and sew a simple garment (designed by Lourenço) under the guidance of a crew of professional seamstresses. To top it all off, attendees get to keep their one-of-a-kind garments.
THE BIG PICTURE BY RICARDO DE CASTRO & DUDU BERTHOLINI FOR NEON
The collaboration between Brazilian artist Ricardo de Castro and fashion designer Dudu Bertholini takes place on – and almost takes over -- the great outdoor plaza at SESC Belenzinho. Attendees are encouraged to become part of the performance and the product: putting on a colored caftan designed by Bertholini and laying down geometrically cut sheets of adhesive vinyl in a color that matches the caftan. Participants not only “wear” yellow, but they “make” yellow and “are” yellow. De Castro supervises the work, which ultimately results in a lush, multi-colored design that is equally beautiful from the ground and from the air. The work combines personal expression and collective growth in an exuberant, organic display of color that is thrilling to watch grow.
TREE PANTS BY PETER COFFIN & ELLUS
The first and most public collaboration of MOVE! at SESC is between the New York artist Peter Coffin and the Brazilian jeans company Ellus. All over São Paulo in the first week of March, Coffin will “dress” the forked branches of dozens of selected city trees in custom-sewn, trunk-fitting blue jeans. The quietly humorous pieces, which are surprisingly sexy, are meant as an unspoken herald of MOVE!, and are a perfect example of what MOVE! is all about – challenging and examining the unspoken assumptions about the ways that art and fashion affect the world we live in.
MOVE! SESC Belenzinho
March 9 – 19, 2013
R. PADRE ADELINO, 1000, SÃO PAULO