Visionaire 65 FREE: Los Angeles

Visionaire 65 FREE: Los Angeles

Visionaire 65 FREE, supported by Stella Artois, came in the form of 36 large-format posters by contemporary artists that were given away for free in 3 cities: on the beach during Art Basel Miami Beach, at the CAA Headquarters during Oscar Week in LA, and in NYC at Frieze Art Fair, Times Square, Union Square, SoHo, and the Highline. All of the events were free and accessible to the public, broadcasting the installation and its artwork to a wider audience around the world. Visionaire gave away close to 200K posters to tens of thousands of visitors.