Visionaire Presents KAWS <br> A VR Experience

Visionaire Presents KAWS
A VR Experience

Enter the world of contemporary artist, KAWS, through the magically immersive technology of virtual reality. A studio visit like no other, KAWS invites you into his physical world and into his imagination from the comfort of your VR goggles. Watch as the artist’s atelier transforms from a serene working environment into a 360 degree overload of swirling colors, dancing characters, sweeping perspective, and mischievous behavior—all the familiar elements of KAWS’ oeuvre. Find yourself with unprecedented access into KAWS’ practice and his creative mind, as the studio itself becomes a canvas for the artist’s first foray into the new medium of VR. This ephemeral experience, which blurs the lines between reality and unreality, subject and object, the physical and the temporal, and the mundane and the creative allows
for a new kind of artistic interaction, made possible only by this new technology. 

Continuing KAWS’ artistic discipline, VISIONAIRE’s innovation in image making and story-telling, and M&M’S® Chocolate Candies’ pursuit of colorful fun, these three cultural powerhouses come together to create this bold, exciting and new kind of public art experience at the New York Public Library.

Produced by VisionaireFILM co-Directed by Tino Schaedler and Cecilia Dean
Art by KAWS
Production Company Optimist, Inc
Animation Design Nu Frame
Original Score Craig Hartley
3D Sound Design Q Department / Mach1Studios Camera Technology Jaunt

With a practice that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times, KAWS
draws inspiration from pop-culture animations to form a unique artistic vocabulary. His refined graphic language revitalizes figurative art through bold gesture and keen, playful intricacy. One of the most relevant artists of his generation, KAWS engages audiences with his prolific body of work across paintings, murals, large-scale sculptures, graphic and product design, and now, virtual reality. Follow @KAWS on Instagram.

An iconic brand for 75 years, whose name is synonymous with colorful chocolate fun, M&M’S is the candy that “melts in your mouth, not in your handTM.” With its vibrant colors and unforgettable characters, this immersive collaboration between M&M’S and KAWS to celebrate the brand’s anniversary is a joyful extension of both the artist’s icons and the brand’s well-loved identity. Visit and follow @mmschocolate on Instagram.

The New York Public Library has been an essential provider of educational programs and resources for more than 100 years. NYPL gives New Yorkers the tools they need to succeed and invaluable experiences to the community and visitors alike. NYPL houses the entire collection of Visionaire editions available to anyone for viewing. Visit


Sunday January 29, 2015


Mounted as an ambitious installation at the iconic New York Public Library in the heart of NYC, Visionaire made available 40 VR goggles available to the public to experience the KAWS VR film, free to the public. 
Special teasers screened on JumboTrons in Times Square in New York City to promote the event. 

Thousands of people lined up to experience KAWS’ “studio visit gone awry.”

Special teasers screened on JumboTrons in Times Square in New York City to promote the event. 



The New York Public Library Gottesmann Gallery

5th Avenue at 42nd Street, New York City