Participants put on an iconic patterned wrap dress by New York legend Diane Von Furstenberg. They are given a quick make-over.
To prepare them for their photo shoot with New York artist Ryan McNamara who then instructs participants to do precise poses.
In real time, the photos are instantaneously uploaded to a visible screen and edited and digitally silhouetted that is them made into an intricate, repetitive textile pattern.
Participants can then actually purchase a DVF wrap dress made from the same textile bearing their pattern, taking the concept of selfie-absorption to a new and kaleidoscopic level.