November 16, 2017 – January 15, 2018
Featuring Artist Cars by Virgil Abloh, Justin Adian, Korakrit Arunanondchai, Kristin Baker, Liz Cohen, Will Cotton, Nicola Formichetti, Toland Grinnell, Jon Kessler, Ryan McNamara, Marilyn Minter, Modem, Giacomo Di Muro, Van Neistat, Bill Powers, Heron Preston, Rob Rubin, Tom Sachs, Laurie Simmons.
CONSTRUCT! CREATE! And COMPETE! on the largest Mini4wd racing track on the East Coast.
With high-speed, thrilling fun, VISIONAIRE Racing is the new, action-packed, interactive exhibition at The Gallery at Cadillac House. Based on the 1980s Japanese, cult miniature 4WD model-making and racing competitions, VISIONAIRE brings its own artistic and curatorial twist to the construction and the sport of miniature car racing. In keeping with traditional “Mini Yonku” racing, both novice and professional racers as well as visitors to Cadillac House are invited to CONSTRUCT (car kits are available for purchase), CREATE (with an array of colorful embellishments) and COMPETE on the East Coast’s largest Mini4wd racing track.
Traditionally, this international phenomenon is about speed, along with personal expression and style. VISIONAIRE Racing and Cadillac’s approach is focused on individuals creativity in both racing and artistic expression. Participants can decorate their own Mini4WD race cars, taking inspiration from Artist Cars on display by Tom Sachs, Marilyn Minter, Virgil Abloh, Laurie Simmons, Nicola Formichetti, Will Cotton, Kristin Baker, Heron Preston, Liz Cohen, Ryan McNamara, Korakrit Arunanondchai, Justin Adian, Bill Powers, Modem, Toland Grinnell, Jon Kessler, Van Neistat, Bob Rubin, Giacomo Di Mura, and more.
Even race car driver Jordan Taylor of Cadillac racing, winner of the 2017 IMSA Weather-Tech DPi driver championship, has decorated a miniature car included in the installation.
Guests are encouraged to let their imagination race!
As The Gallery at Cadillac House transforms into the largest Mini4wd racing track on the East Coast, so, too, will the vehicles on display. For the duration of the installation, Cadillac’s ATS-VR Racing Sportscar, which was driven in the 2017 Pirelli World Challenge Sprintx Championship, will be on display. The brand will also be displaying new colors for the CTS-V Series including the Glacier Metallic CTS-V and the Vector Blue CTS-V, which will be on the runway at Cadillac House from November 15 through early December.
The track is open for racing everyday from 12pm until close. There will be qualifying competitions on select Sundays with a Grand Finale Race on January 7. Visitors can bring their own Tamiya Mini4WD cars, buy cars on site to race and keep, or race and return one of the available cars. Racing is free and open to the public.
CADILLAC HOUSE is Cadillac’s first-ever brand experience center—a public space that brings Cadillac’s design sensibility and passion points to life through a range of dynamic, curated programming and events across the arts, fashion, entertainment and hospitality. Located in downtown New York City, Cadillac House represents the brand’s commitment to its new home and offers diverse experiences including a gallery, retail space, café and exhibition area for the brand’s vehicles—resulting in a venue with an ever-evolving point of view on subjects beyond the automotive industry. The Gallery is a blank space where Cadillac and Visionaire partner to curate non-traditional, interactive exhibitions with no boundaries, free and open to the public.
Special thanks to Tom Sachs and his studio
Min Yonku Consultant Isaac “.Ike” Levy
Soundscape Craig Hartley
Thanks to Rui Yong Hobby Shop
Visionaire Racing
November 16, 2017 – January 15, 2018
THE GALLERY AT CADILLAC HOUSE
330 HUDSON STREET, NYC
@VISIONAIREWORLD #CADILLACHOUSE @CADILLAC #VISRACING #MINI4WD