After having spent months creating a collection, it all normally boils down to a 10 minute show. That’s why designers hire the best of the best to create the styling, the makeup, the hair and … the set!
Inspired by artist Jeremiah Goodman’s 2000 watercolor rendition of Diana Vreeland’s infamous “garden from hell” living room, the 21 floor-to-ceiling canvases were created by long-time Marc Jacobs collaborator, set designer Stefan Beckman who, with his team of 30, hand-drew, -painted, and heat-dried each one over 100 hours in his studio in Bushwick. In total, 250 gallons of paint were used on 7,300 square feet of material were used for the set of Marc Jacobs’ show presenting his FW15-16 collection.
Watch the film we created for Refinery29 documenting the journey from sketch to completion.