Today, the 29th International Festival of Fashion and Photography opened, in Hyères, France. The annual event in Provence-Alpes-Côte d’Azur is a showcase of conceptual art and collaboration that festival founder and director Jean-Pierre Blanc describes as “magical and emotional.” Over the past 29 years, the festival has recognized talent from all over the world including the now famed Dutch design duo Viktor & Rolf, who won the main prize in 1993.

Of the thousands of applicants, only a small handful are invited to Villa Noailles, a modernist mansion in the hills above Hyères, to show their work to a jury of celebrated photographers, editors and designers, to meet their peers in person, and potentially win the career-defining prizes and awards.

This year, we’re covering the event via jury member Jay Massacret. Stay tuned!

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