Remember when Andy Warhol was filmed eating Burger King? How about Salvador Dali’s explanation of Alka Seltzer? Back in the day, artists and brands worked together and changed the game of advertising. For our 25th anniversary, we invited artists to create their own creative commercials inspired by their favorite issue of VISIONAIRE. Through our curatorial partnership with Cadillac House in downtown NYC, we will exhibit a selection of these commercials for your viewing pleasure.
The works range between 15 seconds to 4 minutes. Actress Juliette Lewis delivers a bone-chilling performance for Director Amanda Demme’s interpretation of issue 13 SEVEN DEADLY SINS. Directing duo Alice Rosati & Charlie Le Mindu re-create a surrealist 26 FANTASY film, complete with Dior couture, contortionists, and a blue painted woman. Ivan Olita compiles a humorous montage of Leonardo diCaprio eating and drinking throughout his films for 47 TASTE. Tyler Ford captures model Bella Hadid during personal moments for 52 PRIVATE. “It was a great privilege to honor such an incredible piece of art with such a wonderful woman and crew,” Ford said. “Creativity knows no greater friend than Visionaire.”
Ironically, these commercials do not serve their normal purpose of commerce. VISIONAIRE presents this purely as experimental art and non-traditional film, expanding the boundaries of what is considered publishing and the way we view and experience art and fashion.
On view from August 8, 2016 through August 31, 2016 at The Gallery at Cadillac House 330 Hudson Street NYC.