MAURIZIO CATTELAN and PIERPAOLO FERRARI’s ‘more is more’ installation is an interactive immersion into TOILETPAPER magazine’s wild aesthetic. Through psychedelic reimagined domestic settings, the exhibition reveals vibrant vignettes featuring TOILETPAPER’s art and product collaborations all stacked, layered, and pastiched. Attendees are invited to touch, play, move, sit, recline, and position themselves in the physical manifestation of the minds of the artists. Some areas, best described as Mad Men on acid, includes a mock headstone that reads ‘The End’. Lounge and bedroom are subverted living areas full of absurd possibilities and combinations. Interspersed among all the high-impact accessories are a few standout pieces imagined by TOILETPAPER and produced by Gufram, as well as homeware produced by Seletti customized by TOILETPAPER’s founders with their off-beat imagery.

TOILETPAPER magazine is a bi-annual, picture-based publication co-created by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. A ‘new generation’ magazine, Ferrari describes the project as a ‘mental outburst’ of shared ideas between the two collaborators’ passions and obsessions. The result is a fascinating collection of visual tableaux, vivid color, and subversive, comic imagery. Though the works appear to have been appropriated from world’s most surreal stock-photograph service, they’re all made from scratch. “Every issue starts with a theme, always something basic and general, like love or greed,” Cattelan explained. “Then, as we start, we move like a painter on a canvas, layering and building up the issue. We always land ourselves in a place we didn’t expect to be. The best images are the result of improvisation.”

The Gallery at Cadillac House is a blank space where Cadillac and Visionaire partner to curate non-traditional, interactive exhibitions with no boundaries. Toiletpaper Paradise is free and will be open to the public from February 9–April 9 at Cadillac House, 330 Hudson Street, NYC.

VISIONAIRE conceptualizes and produces films, public artinstallations, experiences, branded content, art multiples, and products—all curated through the lens of art, fashion and contemporary culture. With its unparalleled roster of contributing artists, photographers, filmmakers, fashion creatives, and cultural icons, VISIONAIRE remains at the forefront of groundbreaking creativity in all different media.

CADILLAC HOUSE is a meeting place where innovators, creators and the curious can find inspiration—and one another. Located in downtown New York City, Cadillac House represents the brand’s commitment to its new home, one of the most dynamic locales in the world. Open to the public, Cadillac House functions simultaneously as a gallery, retail space, café and exhibition area for the brand’s new vehicles—a venue with an ever-evolving Cadillac point of view on subjects beyond automotive design.

February 9–April 12, 2017
The Gallery at Cadillac House
330 Hudson Street New York City
Mon–Fri 8am–7pm Sat–Sun 10am–5pm