Visionaire Presents Viktor&Rolf Masterclass

Visionaire Presents Viktor&Rolf Masterclass

Visionaire presents Viktor&Rolf Masterclass

In celebration of its 25th year anniversary, luxury fashion house Viktor&Rolf partner with Visionaire for a short film and interactive installation at The Gallery at Cadillac House.

Viktor&Rolf is the luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren. Widely recognized and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beautyand unexpected elegance through an unconventional approach to fashion.

Staging signature collections for over twenty years during Paris Fashion Week—ever since the first Haute Couture collection in Spring/Summer 1998—Viktor&Rolf creations evoke aprovocative spirit infused with surreal contrasts.

STEFAN BECKMAN has been creating environments for museum exhibitions, fashion shows, editorial campaigns, and commercial advertising for over twenty years. Beckman has created memorable presentations and sets for Steven Meisel, Karl Lagerfeld, Fabien Baron, Vogue, W, Prada, Miu Miu, Coach, and Hermes to name a few. He continues to collaborate with Marc Jacobs on the concept and execution of NYFW’s most anticipated runway show of the season.

VISIONAIRE, founded by Cecilia Dean and James Kaliardos in 1991, conceptualizes and produces public art installations, films, experiences, branded content, art multiples, and products —all curated through the lens of art, fashion and contemporary culture. With its unparalleled roster of contributing artists, photographers, filmmakers, fashion creatives, and cultural icons, VISIONAIRE remains at the forefront of groundbreaking creativity across multiple disciplines.

CADILLAC HOUSE is Cadillac’s first-ever brand experience center—a public space that brings Cadillac’s design sensibility and passion points to life through a range of dynamic, curated programming and events across the arts, fashion, entertainment and hospitality. Located in downtown New York City, Cadillac House represents the brand’s commitment to its new home and offers diverse experiences including a gallery, retail space, café and exhibition area for the brand’s vehicles—resulting in a venue with an ever-evolving point of view on subjects beyond the automotive industry. The Gallery is a blank space where Cadillac and Visionaire partner to curate non-traditional, interactive exhibitions with no boundaries, free and open to the public.



September 4 – November 4, 2018
The Gallery at Cadillac House 330 Hudson Street, NYC
Mon – Fri 8am – 7pm
Sat – Sun 10am – 5pm

For press inquiries:
c/o Black Frame
Beatrice Smith +1 212 226 2196

C/O ALEX TUTUIANU +31 20 4196188

For more about Visionaire
C/O Creative Artists Agency
Thao Nguyen +1 424 288 2000