VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE
VISIONAIRE 54 SPORT LACOSTE

VISIONAIRE 54 SPORT LACOSTE

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Visionaire 54 SPORT celebrates the the 75th anniversary of Lacoste, using the polo shirt as an artist’s canvas to create the first-ever wearable publication. Realized in full-color, full-coverage photographic printing, the polo shirts in 54 SPORT featured eye-popping artworks by Nick Knight, David Byrne, and Thomas Ruff, just to name a few. For a polo shirt that reinterpreted vintage posters of Pedro Almodóvar movies, art director Juan Gatti took inspiration from the street. “I tore actual posters and then we took a picture for the polo shirt,” he said. For artist Richard Phillips, SPORT captured his process from start to finish. “The shirt became a physical representation of the complete creative process.”