After 42 SCENT, Visionaire again teamed up with IFF to push the boundaries with 47 TASTE. Jenny Holzer suggested metal and jet fuel as the flavor of adrenaline, though ultimately IFF prevailed and a flavor was born, matched with one of Holzer’s signature text pieces. Dispensed in convenient, self-dissolving flavor strips, the resulting series of tastes includes everything from mother’s milk (Yoko Ono) and mint lemonade (Karen Kilimnik) to glue sticks (Thomas Demand) and a rare gourmet pine nut (by famed chef Ferran Adrià).
