Visionaire 54 SPORT celebrates the the 75th anniversary of Lacoste, using the polo shirt as an artist’s canvas to create the first-ever wearable publication. Realized in full-color, full-coverage photographic printing, the polo shirts in 54 SPORT featured eye-popping artworks by Nick Knight, David Byrne, and Thomas Ruff, just to name a few. For a polo shirt that reinterpreted vintage posters of Pedro Almodóvar movies, art director Juan Gatti took inspiration from the street. “I tore actual posters and then we took a picture for the polo shirt,” he said. For artist Richard Phillips, SPORT captured his process from start to finish. “The shirt became a physical representation of the complete creative process.”
