New York City newsstands jam-packed with a million titles, all screaming for attention, inspired 14 HYPE!, a parody of the media and a spoof on the tabloids. This issue is full of mock “ads." Funny slogans and tag lines are added to every page. Sixties supermodel Veruschka poses for a make-believe tabloid cover, Helmut Lang sends in an ad for Helmut Lang Industries (“The only company that loves you") photographed by David Sims. Vogue’s editor-at-large, Hamish Bowles, pens an interior-design piece about the “vintage suburban" family room of TV sitcom character Roseanne. Inez van Lamsweerde and Vinoodh Matadin shoot a story on New York fashion that featured models computer montaged into New York interiors.